Google happens to be one of the most successful search engines out there, and that’s for a reason - it gives high quality results for whatever you search. Google ensures their searchers get only top notch quality and that is exactly what they expect the sites on page one of their SERPs to do as well. Reaching the first page of Google isn’t brain surgery as many have succeeded and plenty will do so in the future. Getting to the top of the SERPs is more a matter of being persistent than it is of some complicated strategy. Irrespective of how amazing or revolutionary your strategy is, if you don’t consistently work at it then you will never see results. In this article we will be looking at a few things you can do to improve your Google rankings.
You have to keep in mind that Google tracks everything rigorously to make sure they are serving the best results. This is why making a good impression on Google shouldn’t be your sole purpose as your audience is just as, if not more, important. If your site doesn’t satisfy people who are searching for your keyword, they will leave and head to other sites. So if the user response isn’t good, and your visitors aren’t getting value from your website then obviously something’s wrong, and needs to be fixed. If this happens frequently and Google discovers the pattern, then you might find your site dropping in the SERPs. So always make sure that the content on your site, no matter what, is written with your main target market in mind. The only way to really impress Google is to make a positive impact on your audience because users are what keeps Google going.
Having a natural keyword density in your content is necessary if you want Google to see your site in a positive light. Google is trying to reduce the level of search engine spam regularly by implementing new techniques, by modifying their algorithm and so on. Thus, if you have too high a level of keywords on your site, you might be considered as a spam site. A keyword density of above 5% will land you in hot water, so keep it lower than that. If you really want to make sure your site doesn’t get penalized then look at things from Google’s point of view and try to understand what they want, how you can give it to them and what would be a win-win situation.
Relevant, interesting content on your site that is written in grammatically correct English will give you a boost as it is something Google pays a lot of attention to. Poorly structured content or bad grammar will hurt your site. Google considers relevancy and quality to be essential and that is why the way in which your content is written is important. It’s actually sad that many good websites end up not getting on the first page just because they didn’t focus on this one aspect. So, check the spelling and grammar of your articles before you post them.
A good idea is to ask another person to read the article to make sure there aren’t any errors. Overall, this tip is ignored by many, which is why you find only the good sites ranking high. Simple factors play a big role when it comes down to impressing Google and taking on the first page. If you’ve never tried to work on SEO with Google before, don’t worry - it will take you a while to figure things out and get comfortable, but ultimately, it’ll work out.
Here are some added guidelines on online marketing and traditional interactive marketing from John Hernandez.